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Robert Gordon University · Aberdeen Business School

MBA Master of Business Administration (Digital Marketing)

Master'sMBAEnglish-taughtMaster of Business Administration (Digital Marketing)

Overview

An online MBA pathway with specialist PgDip modules in Digital Marketing Strategy, Digital & Business Transformation and Marketing Analytics, plus the shared Leadership Week and a final consultancy project.

Official program name
MBA Master of Business Administration (Digital Marketing)
Awarded degree
Master of Business Administration (Digital Marketing)
Source: rgu.ac.uk · verified October 11, 2026
Degree level
Master's — MBA
Awarding institution
Robert Gordon University — Aberdeen Business School
Source: rgu.ac.uk · verified October 11, 2026
Location
Aberdeen, United KingdomWhere the institution or the unit that runs the program is based. Study is online; this is not a residency requirement and does not decide whether you may enroll.
Subject
Specializations
Source: rgu.ac.uk · verified October 11, 2026
Credits
Not verified
Duration
24 months part time (September); 28 months part time (January)
Source: rgu.ac.uk · verified October 11, 2026
Start terms
January 2027 (part time), September 2027
Source: rgu.ac.uk · verified October 11, 2026
Language of instruction
EnglishEvidence: the program is offered and assessed in English as published; a module-by-module language statement is not published.
Source: rgu.ac.uk · verified October 11, 2026
Why this program is listed

MBA pathway in digital marketing offered only in online learning mode, with the programme-wide Leadership Week.

Source: rgu.ac.uk · verified October 11, 2026

We list English-taught online bachelor's, master's and doctoral degrees in business subjects, awarded by institutions with legal recognition in their country. Eligibility rules

Online format and attendance

“Online” is not one format. Delivery, campus attendance, placements, schedule and time zones are shown separately, each only as the institution states it.
Academic delivery
Online + required attendanceTeaching is online, with required campus visits, residential weeks, in-person exams or an in-person defense.Teaching is online, with required campus visits, residential weeks, in-person exams or an in-person defense.
Source: rgu.ac.uk · verified October 11, 2026
Campus visits
Campus attendance: not verified
Placement / internship
Placement requirement: not verified
Class schedule
Not verified
Study intensity
Full-time, Part-time
Source: rgu.ac.uk · verified October 11, 2026

Attendance, exams and travel as published

  • Other in-person requirement Required

    Leadership Week (week-long conference for all MBA pathways); travel and accommodation are additional costs. Location not stated.

    One week · The cost of travel, accommodation and further expenses during Leadership Week.

    Source: rgu.ac.uk · verified October 11, 2026

Curriculum

Curriculum details: not verified. We publish this only when the institution states it on an official page.

Specializations, concentrations and tracks

Admissions

Required, optional, waiver-available and not-required items are shown exactly as the institution states them. Anything not listed is not verified — not “not required”.
Prior degree / qualification
Required2:2 undergraduate honours degree or equivalent in any subject
Source: rgu.ac.uk · verified October 11, 2026

Tests

IELTS Academic
Required — minimum 6.5If first language is not English; no component lower than 5.5.
Source: rgu.ac.uk · verified October 11, 2026

We do not publish acceptance rates or estimate admission chances.

Start dates and deadlines

Dates are shown with the intake the institution printed. A past date is marked passed and is never carried into a new cycle.

Application deadlines: not verified. We publish this only when the institution states it on an official page.

Tuition and fees

Each amount keeps its published currency, fee category, academic year and basis. Nothing is converted; figures on different bases or in different currencies are not comparable, and tuition is not the full cost of study.
CategoryAmountBasis and year
All online students — Part time online over 2 years, per year (same for all fee categories)£6,080GBPper academic year · 2026-27Source: rgu.ac.uk · verified October 11, 2026

Scholarships and financial aid

Awards published by the institution for this program or for online students at this level. Loans must be repaid and are not scholarships; financial aid availability does not make a program “fully funded”. Scholarships & funding guide

  • Alumni Discount Tuition discount

    20% discount on course fees

    Eligibility: Alumni who have graduated from RGU

    Source: rgu.ac.uk · verified October 11, 2026

Institution-wide awards are listed because they cover online students at this level; eligibility conditions apply.

Recognition, accreditation and eligibility

Separate questions: is the awarding institution legally recognized to award this degree, is the business school accredited, and who may enroll in this online program?

Legal recognition of Robert Gordon University

  • The Robert Gordon University (Scotland) Order of Council 2006 (SSI 2006/298) (PC(SI)

    University established by statute or charter — University with power to confer degrees

    Authority in United Kingdom

    “The Order of Council made under the Further and Higher Education (Scotland) Act 1992 gives the University power to confer degrees and other academic awards.”

    Source: legislation.gov.uk · verified October 11, 2026

Business-school and program accreditation

  • AACSB International (AACSB)

    Business-school accreditation — Accredited · Accredited across all modes of delivery by AACSB; recognised by CMI.

    Source: rgu.ac.uk · verified October 11, 2026

  • AACSB International (AACSB)

    Business-school accreditation — Accredited

    “Aberdeen Business School is accredited by AACSB.”

    Source: rgu.ac.uk · verified October 11, 2026

Held by the business school. A school-level accreditation does not by itself mean that every program is covered.

Recognition in the institution's own country does not guarantee that the degree is recognized for employment, licensing or further study everywhere. Check with the relevant body where you plan to use it.

International applicants

Not verified for this online program.

Sources and verification

Every fact on this page comes from the official pages below. Last verified October 11, 2026.
  1. legislation.gov.uk/ssi/2006/298/made — Accreditor directory, verified October 11, 2026
  2. rgu.ac.uk/study/courses/ba-hons-business-management — Official program page, verified October 11, 2026
  3. rgu.ac.uk/study/courses/mba-master-of-business-administration — Official program page, verified October 11, 2026
  4. rgu.ac.uk/study/courses/mba-master-of-business-administration-digital-marketing — Official program page, verified October 11, 2026
  5. rgu.ac.uk/study/courses/pgcert-pgdip-msc-financial-management — Official program page, verified October 11, 2026

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