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Western Governors University · School of Business

M.S. Marketing – Digital Marketing

Master'sM.S.English-taughtMaster of Science, Marketing

Overview

An 11-course online, competency-based Master of Science in Marketing (Digital Marketing option) ending in an experiential capstone with an organization; tuition is a flat rate per six-month term.

Official program name
M.S. Marketing – Digital Marketing
Awarded degree
Master of Science, Marketing
Source: wgu.edu · verified October 11, 2026
Degree level
Master's — MSc / MS
Awarding institution
Source: wgu.edu · verified October 11, 2026
Location
Salt Lake City, Utah, United StatesWhere the institution or the unit that runs the program is based. Study is online; this is not a residency requirement and does not decide whether you may enroll.
Subject
Specializations
Source: wgu.edu · verified October 11, 2026
Credits
11 courses
Source: wgu.edu · verified October 11, 2026
Duration
Not verified
Start terms
1st of every month
Source: wgu.edu · verified October 11, 2026
Language of instruction
EnglishThe institution states that all required modules are taught in English.
Source: wgu.edu · verified October 11, 2026
Why this program is listed

Fully online competency-based Master of Science in Marketing, Digital Marketing program option.

Source: wgu.edu · verified October 11, 2026

We list English-taught online bachelor's, master's and doctoral degrees in business subjects, awarded by institutions with legal recognition in their country. Eligibility rules

Online format and attendance

“Online” is not one format. Delivery, campus attendance, placements, schedule and time zones are shown separately, each only as the institution states it.
Academic delivery
Fully onlineAll teaching is online and the institution states no required on-site activity for this program.All teaching is online and the institution states no required on-site activity for this program.
Source: wgu.edu · verified October 11, 2026
Campus visits
Campus attendance: not verified
Placement / internship
Placement requirement: not verified
Class schedule
Asynchronous
Source: wgu.edu · verified October 11, 2026
Study intensity
Not verified

The program page does not say whether campus visits, in-person exams or placements are required. Ask the institution before you apply — missing information is not “no requirement”.

Curriculum

Capstone

  • Marketing Experiential Capstone: a marketing project with an organization.
    Source: wgu.edu · verified October 11, 2026

Specializations, concentrations and tracks

Admissions

Required, optional, waiver-available and not-required items are shown exactly as the institution states them. Anything not listed is not verified — not “not required”.
Prior degree / qualification
RequiredBachelor's degree from a recognized, accredited institution (transcript)
Source: wgu.edu · verified October 11, 2026

Tests

GMAT
Not required
Source: wgu.edu · verified October 11, 2026
GRE General Test
Not required
Source: wgu.edu · verified October 11, 2026

We do not publish acceptance rates or estimate admission chances.

Start dates and deadlines

Dates are shown with the intake the institution printed. A past date is marked passed and is never carried into a new cycle.

Application deadlines: not verified. We publish this only when the institution states it on an official page.

Tuition and fees

Each amount keeps its published currency, fee category, academic year and basis. Nothing is converted; figures on different bases or in different currencies are not comparable, and tuition is not the full cost of study.
CategoryAmountBasis and year
All online students — Flat rate per six-month termUS$4,850USDper termSource: wgu.edu · verified October 11, 2026

Other published fees

E-Books and Resources Fee (per six-month term)
US$200 per termMandatory
Source: wgu.edu · verified October 11, 2026

Scholarships and financial aid

Awards published by the institution for this program or for online students at this level. Loans must be repaid and are not scholarships; financial aid availability does not make a program “fully funded”. Scholarships & funding guide

Program-specific scholarships: not verified. We publish this only when the institution states it on an official page.

Recognition, accreditation and eligibility

Separate questions: is the awarding institution legally recognized to award this degree, is the business school accredited, and who may enroll in this online program?

Legal recognition of Western Governors University

  • Northwest Commission on Colleges and Universities (NWCCU)

    Institutional accreditation — Accredited · since February 13, 2003 · next review 10/01/2030

    Recognized by: U.S. Department of Education

    Authority in United States

    Source: ope.ed.gov · verified October 10, 2026

Business-school and program accreditation

No business-school or program accreditation verified. Legal recognition does not depend on it.

Recognition in the institution's own country does not guarantee that the degree is recognized for employment, licensing or further study everywhere. Check with the relevant body where you plan to use it.

International applicants

  • At the present time, WGU is accepting applications only from individuals living in the United States (exceptions: U.S. active-duty military and families overseas, Guam, Puerto Rico, U.S. Virgin Islands; residents of Canada except Newfoundland and Labrador are eligible for admission, excluding programs that require clinicals).Source: wgu.edu · verified October 11, 2026

Sources and verification

Every fact on this page comes from the official pages below. Last verified October 11, 2026.
  1. DAPIP — NWCCU institutional accreditation record (data files downloaded 2026-10-10) — Government dataset (US Department of Education IPEDS / DAPIP), verified October 10, 2026
  2. wgu.edu/admissions.html — Official admissions page, verified October 11, 2026
  3. wgu.edu/online-business-degrees/marketing-masters-program/digital-marketing.html — Official program page, verified October 11, 2026
  4. wgu.edu/online-business-degrees/mba-masters-business-administration-program.html — Official program page, verified October 11, 2026

Something out of date? Request a correction · Represent this school? Claim the profile

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