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University of Liverpool · University of Liverpool Management School

Digital Marketing MSc - Online Course

Master'sMScEnglish-taughtMaster of Science in Digital Marketing

Overview

A part-time online MSc in digital marketing (180 credits, about 24 months) covering consumer behaviour, digital communications, social media marketing and brand management, ending in a 60-credit dissertation. Awarded by the University of Liverpool and delivered in partnership with Kaplan.

Official program name
Digital Marketing MSc - Online Course
Awarded degree
Master of Science in Digital Marketing
Source: online.liverpool.ac.uk · verified October 11, 2026
Degree level
Master's — MSc / MS
Awarding institution
University of Liverpool — University of Liverpool Management School
Source: online.liverpool.ac.uk · verified October 11, 2026
Teaching provider
University of Liverpool — Delivered with a partner“University of Liverpool Online programmes are delivered in partnership with Kaplan Higher Education UK.”The degree is awarded by University of Liverpool; recognition is checked for the awarding institution.
Source: online.liverpool.ac.uk · verified October 11, 2026
Location
Liverpool, United KingdomWhere the institution or the unit that runs the program is based. Study is online; this is not a residency requirement and does not decide whether you may enroll.
Subject
Credits
180 credits for the MScUK credits — not directly comparable with other credit systems.
Source: online.liverpool.ac.uk · verified October 11, 2026
Duration
approximately 24 months for MSc (part-time and online) (Approximate duration as printed.)A minimum under the stated conditions, not a typical length.
Source: online.liverpool.ac.uk · verified October 11, 2026
Start terms
17 November 2026, 12 January 2027, 16 March 2027, 18 May 2027, 20 July 2027, 21 September 2027, 16 November 2027
Source: online.liverpool.ac.uk · verified October 11, 2026
Language of instruction
EnglishEvidence: the program is offered and assessed in English as published; a module-by-module language statement is not published.
Source: online.liverpool.ac.uk · verified October 11, 2026
Why this program is listed

Full MSc offered part-time and online by the University of Liverpool (delivered in partnership with Kaplan, awarded by the University). UK university; IELTS-equivalent English requirement; no other teaching language indicated.

Source: online.liverpool.ac.uk · verified October 11, 2026

We list English-taught online bachelor's, master's and doctoral degrees in business subjects, awarded by institutions with legal recognition in their country. Eligibility rules

Online format and attendance

“Online” is not one format. Delivery, campus attendance, placements, schedule and time zones are shown separately, each only as the institution states it.
Academic delivery
Fully onlineAll teaching is online and the institution states no required on-site activity for this program.All teaching is online and the institution states no required on-site activity for this program.
Source: online.liverpool.ac.uk · verified October 11, 2026
Campus visits
Campus attendance: not verified
Placement / internship
Placement requirement: not verified
Class schedule
Asynchronous
Source: online.liverpool.ac.uk · verified October 11, 2026
Study intensity
Part-time
Source: online.liverpool.ac.uk · verified October 11, 2026

The program page does not say whether campus visits, in-person exams or placements are required. Ask the institution before you apply — missing information is not “no requirement”.

Curriculum

Dissertation

Curriculum

  • Modules include Digital Marketing Strategy and Practice; Consumer Behaviour; Digital Communications and Social Media Marketing; Brand Creation and Management; Becoming a Leader; Finance and Data Analysis for Managers; Research Methods
    Source: online.liverpool.ac.uk · verified October 11, 2026

Admissions

Required, optional, waiver-available and not-required items are shown exactly as the institution states them. Anything not listed is not verified — not “not required”.
Prior degree / qualification
RequiredMinimum 2:2 degree in any subject, or relevant professional experience case by case; a standalone gateway module is available
Source: online.liverpool.ac.uk · verified October 11, 2026
English-language requirement
RequiredIELTS (academic) 6.5 or equivalent
Source: online.liverpool.ac.uk · verified October 11, 2026

Tests

IELTS Academic
Required — minimum 6.5Minimum 6.0 in all components, or equivalent; exemptions for nationals/graduates of listed countries; free online English test available
Source: online.liverpool.ac.uk · verified October 11, 2026

We do not publish acceptance rates or estimate admission chances.

Start dates and deadlines

Dates are shown with the intake the institution printed. A past date is marked passed and is never carried into a new cycle.

Application deadlines: not verified. We publish this only when the institution states it on an official page.

Tuition and fees

Each amount keeps its published currency, fee category, academic year and basis. Nothing is converted; figures on different bases or in different currencies are not comparable, and tuition is not the full cost of study.
CategoryAmountBasis and year
All online students — MSc, academic year 2026/27£17,947GBPentire program · 2026/27Includes feesSource: online.liverpool.ac.uk · verified October 11, 2026

Other published fees

Fees fully inclusive of teaching materials, core textbooks, assessments and resits
Amount not stated
Source: online.liverpool.ac.uk · verified October 11, 2026

Scholarships and financial aid

Awards published by the institution for this program or for online students at this level. Loans must be repaid and are not scholarships; financial aid availability does not make a program “fully funded”. Scholarships & funding guide

Institution-wide awards are listed because they cover online students at this level; eligibility conditions apply.

Recognition, accreditation and eligibility

Separate questions: is the awarding institution legally recognized to award this degree, is the business school accredited, and who may enroll in this online program?

Legal recognition of University of Liverpool

  • Office for Students (OfS)

    Registered higher-education provider — Registered (Approved (fee cap))

    Authority in United Kingdom

    “OfS Register entry for The University of Liverpool (UKPRN 10006842): registration status Registered, category Approved (fee cap).”

    Source: register-api.officeforstudents.org.uk · verified October 11, 2026

  • Office for Students (OfS)

    Degree-awarding powers — Research degree awarding powers

    Authority in United Kingdom

    “OfS Register: highest level of degree awarding powers held: Research.”

    Source: register-api.officeforstudents.org.uk · verified October 11, 2026

Business-school and program accreditation

  • AACSB International (AACSB)

    Business-school accreditation — Accredited

    “University of Liverpool Management School holds triple accreditation from AACSB, AMBA and EQUIS”

    Source: online.liverpool.ac.uk · verified October 11, 2026

  • Association of MBAs (AMBA)

    Business-school accreditation — Accredited

    “University of Liverpool Management School holds triple accreditation from AACSB, AMBA and EQUIS”

    Source: online.liverpool.ac.uk · verified October 11, 2026

  • EFMD Quality Improvement System (EQUIS) (EQUIS)

    Business-school accreditation — Accredited

    “University of Liverpool Management School holds triple accreditation from AACSB, AMBA and EQUIS”

    Source: online.liverpool.ac.uk · verified October 11, 2026

Held by the business school. A school-level accreditation does not by itself mean that every program is covered.

Recognition in the institution's own country does not guarantee that the degree is recognized for employment, licensing or further study everywhere. Check with the relevant body where you plan to use it.

International applicants

Not verified for this online program.

Sources and verification

Every fact on this page comes from the official pages below. Last verified October 11, 2026.
  1. online.liverpool.ac.uk/programmes/mba/ — Official program page, verified October 11, 2026
  2. online.liverpool.ac.uk/programmes/msc-digital-marketing/ — Official program page, verified October 11, 2026
  3. register-api.officeforstudents.org.uk/api/Provider/10006842 — Accreditor directory, verified October 11, 2026

Something out of date? Request a correction · Represent this school? Claim the profile

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