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University of Arkansas · Sam M. Walton College of Business

Bachelor of Science Business Administration in Marketing

Bachelor'sBSBAEnglish-taughtBachelor of Science in Business Administration

Overview

A 120-credit-hour online BSBA in Marketing taught in 15-week semesters and five-week summer sessions; fall 2026 online tuition is $376.09 per credit hour plus per-credit fees.

Official program name
Bachelor of Science Business Administration in Marketing
Awarded degree
Bachelor of Science in Business Administration
Source: online.uark.edu · verified October 12, 2026
Degree level
Bachelor's — BS / BSc
Awarding institution
Source: walton.uark.edu · verified October 12, 2026
Location
Fayetteville, Arkansas, United StatesWhere the institution or the unit that runs the program is based. Study is online; this is not a residency requirement and does not decide whether you may enroll.
Subject
Credits
120 credit hoursUS credit hours — not directly comparable with other credit systems.
Source: online.uark.edu · verified October 12, 2026
Duration
4 years estimated time to complete (Estimate for full program; transfer credit may shorten it)A minimum under the stated conditions, not a typical length.
Source: online.uark.edu · verified October 12, 2026
Language of instruction
EnglishEvidence: the program is offered and assessed in English as published; a module-by-module language statement is not published.
Source: online.uark.edu · verified October 12, 2026

Entry pathway

Not verified whether this degree admits first-year students or only applicants with a prior diploma or credits (top-up / completion).

Why this program is listed

Listed by U of A Online as a 100% online bachelor's degree.

Source: online.uark.edu · verified October 12, 2026

We list English-taught online bachelor's, master's and doctoral degrees in business subjects, awarded by institutions with legal recognition in their country. Eligibility rules

Online format and attendance

“Online” is not one format. Delivery, campus attendance, placements, schedule and time zones are shown separately, each only as the institution states it.
Academic delivery
Fully onlineAll teaching is online and the institution states no required on-site activity for this program.All teaching is online and the institution states no required on-site activity for this program.
Source: online.uark.edu · verified October 12, 2026
Campus visits
Campus attendance: not verified
Placement / internship
Placement requirement: not verified
Class schedule
Not verified
Study intensity
Not verified

The program page does not say whether campus visits, in-person exams or placements are required. Ask the institution before you apply — missing information is not “no requirement”.

Curriculum

Academic calendar

  • Online courses in 15-week fall and spring semesters and five-week summer sessions
    Source: online.uark.edu · verified October 12, 2026

Admissions

Required, optional, waiver-available and not-required items are shown exactly as the institution states them. Anything not listed is not verified — not “not required”.
Minimum grade / GPA
RequiredMinimum 2.5 — Pre-business core courses completed with a minimum 2.50 GPA and at least a 2.50 overall GPA before upper-division Marketing courses
Source: online.uark.edu · verified October 12, 2026

Tests

GMAT/GRE and English-language test policy: not verified. We publish this only when the institution states it on an official page.

We do not publish acceptance rates or estimate admission chances.

Start dates and deadlines

Dates are shown with the intake the institution printed. A past date is marked passed and is never carried into a new cycle.

Application deadlines: not verified. We publish this only when the institution states it on an official page.

Tuition and fees

Each amount keeps its published currency, fee category, academic year and basis. Nothing is converted; figures on different bases or in different currencies are not comparable, and tuition is not the full cost of study.
CategoryAmountBasis and year
All online studentsUS$376.09USDper credit · Fall 2026Estimated tuitionUS$45,130.80 = 120 US credit hours × US$376.09 per credit. Excludes mandatory fees, books, travel for any required attendance, credit transfer reductions and rate changes. Not the full cost of study.Source: online.uark.edu · verified October 12, 2026

Other published fees

Library fee per credit hour
US$5.38 per creditMandatory
Source: online.uark.edu · verified October 12, 2026
Network & Data Systems fee per credit hour
US$18 per creditMandatory
Source: online.uark.edu · verified October 12, 2026
Off-Campus fee per credit hour
US$30 per creditMandatory
Source: online.uark.edu · verified October 12, 2026
Online Facilities fee per credit hour
US$2 per creditMandatory
Source: online.uark.edu · verified October 12, 2026

Scholarships and financial aid

Awards published by the institution for this program or for online students at this level. Loans must be repaid and are not scholarships; financial aid availability does not make a program “fully funded”. Scholarships & funding guide

Program-specific scholarships: not verified. We publish this only when the institution states it on an official page.

Recognition, accreditation and eligibility

Separate questions: is the awarding institution legally recognized to award this degree, is the business school accredited, and who may enroll in this online program?

Legal recognition of University of Arkansas

  • Higher Learning Commission (HLC)

    Institutional accreditation — Accredited · since January 1, 1924 · next review 8/31/2027

    Recognized by: U.S. Department of Education

    Authority in United States

    Source: ope.ed.gov · verified October 10, 2026

Business-school and program accreditation

  • AACSB International (AACSB)

    Business-school accreditation — Accredited

    “Walton College online programs are described as taught by an AACSB-accredited institution.”

    Source: online.uark.edu · verified October 12, 2026

Held by the business school. A school-level accreditation does not by itself mean that every program is covered.

Recognition in the institution's own country does not guarantee that the degree is recognized for employment, licensing or further study everywhere. Check with the relevant body where you plan to use it.

International applicants

Not verified for this online program.

  • Rates reflect fall 2026 for students studying completely online; online students taking an on-campus course pay on-campus fees for that course.
    Source: online.uark.edu · verified October 12, 2026

Sources and verification

Every fact on this page comes from the official pages below. Last verified October 12, 2026.
  1. online.uark.edu/programs/bachelor-science-business-administration-accounting.php — Official program page, verified October 12, 2026
  2. online.uark.edu/programs/bachelor-science-business-administration-marketing.php — Official program page, verified October 12, 2026
  3. DAPIP — HLC institutional accreditation record (data files downloaded 2026-10-10) — Government dataset (US Department of Education IPEDS / DAPIP), verified October 10, 2026
  4. walton.uark.edu/ — Official program page, verified October 12, 2026

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Online Business Schools is independent and not affiliated with University of Arkansas. Information is collected from official pages and can change; confirm requirements, costs and deadlines with the institution.