The University of Texas at San Antonio · Carlos Alvarez College of Business

Marketing (Online MS)

Master'sMSEnglish-taughtMaster of Science in Marketing

Overview

A 30-credit-hour, 100% online Master of Science in Marketing from the Alvarez College of Business with weekly due dates and a capstone project; no GMAT/GRE and tuition of $775 per credit hour.

Official program name: Marketing (Online MS)
Awarded degree: Master of Science in Marketing
Source: online.utsa.edu · verified October 12, 2026
Degree level: Master's — MSc / MS
Awarding institution: The University of Texas at San Antonio — Carlos Alvarez College of Business
Source: online.utsa.edu · verified October 12, 2026
Location: San Antonio, Texas, United StatesWhere the institution or the unit that runs the program is based. Study is online; this is not a residency requirement and does not decide whether you may enroll.
Subject: Marketing · dedicated degree
Credits: 30 credit hoursUS credit hours — not directly comparable with other credit systems.
Source: online.utsa.edu · verified October 12, 2026
Duration: Most students complete the online MS in Marketing in 1–2 years (Typical range; depends on course load)A minimum under the stated conditions, not a typical length.
Source: online.utsa.edu · verified October 12, 2026
Start terms: Fall 2027
Source: online.utsa.edu · verified October 12, 2026
Language of instruction: EnglishEvidence: the program is offered and assessed in English as published; a module-by-module language statement is not published.
Source: online.utsa.edu · verified October 12, 2026

Why this program is listed

100% online Master of Science in Marketing with no required class meeting times; applications listed for Fall 2027.

Source: online.utsa.edu · verified October 12, 2026

We list English-taught online bachelor's, master's and doctoral degrees in business subjects, awarded by institutions with legal recognition in their country. Eligibility rules

Online format and attendance

“Online” is not one format. Delivery, campus attendance, placements, schedule and time zones are shown separately, each only as the institution states it.

Academic delivery: Fully onlineAll teaching is online and the institution states no required on-site activity for this program.
Source: online.utsa.edu · verified October 12, 2026
Campus visits: Campus attendance: not verified
Placement / internship: Placement requirement: not verified
Class schedule: Asynchronous
Source: online.utsa.edu · verified October 12, 2026
Study intensity: Not verified

The program page does not say whether campus visits, in-person exams or placements are required. Ask the institution before you apply — missing information is not “no requirement”.

Curriculum

Capstone

MKT 6703 Capstone Project in Marketing
Source: online.utsa.edu · verified October 12, 2026

Admissions

Required, optional, waiver-available and not-required items are shown exactly as the institution states them. Anything not listed is not verified — not “not required”.

Prior degree / qualification: RequiredBachelor's degree from an accredited college or university in the United States or equivalent foreign training
Source: online.utsa.edu · verified October 12, 2026
Minimum grade / GPA: RequiredMinimum 3 — Minimum GPA 3.0 on a 4.0 scale; applicants below 3.0 may still be considered
Source: online.utsa.edu · verified October 12, 2026
Personal statement: RequiredPurpose statement
Source: online.utsa.edu · verified October 12, 2026
References / recommendations: OptionalLetters of recommendation optional
Source: online.utsa.edu · verified October 12, 2026
CV / résumé: RequiredResume
Source: online.utsa.edu · verified October 12, 2026
Application fee: RequiredNonrefundable application fee (amount not printed on the program page)
Source: online.utsa.edu · verified October 12, 2026
Transcripts: RequiredTranscripts from all institutions attended
Source: online.utsa.edu · verified October 12, 2026
International applicants: RequiredCredential evaluation from FCSA or a NACES-approved agency for foreign university-level credit
Source: online.utsa.edu · verified October 12, 2026

Tests

TOEFL iBT: Required — minimum 79TOEFL iBT 79; for exams taken on or after January 21, 2026 the minimum is 4.0 on the new scale. Applies where English proficiency must be shown.
Source: online.utsa.edu · verified October 12, 2026
IELTS Academic: Required — minimum 6.5Alternative to TOEFL
Source: online.utsa.edu · verified October 12, 2026
Duolingo English Test: Required — minimum 100Alternative to TOEFL
Source: online.utsa.edu · verified October 12, 2026
GMAT: Not required
Source: online.utsa.edu · verified October 12, 2026
GRE General Test: Not required
Source: online.utsa.edu · verified October 12, 2026

We do not publish acceptance rates or estimate admission chances.

Start dates and deadlines

Dates are shown with the intake the institution printed. A past date is marked passed and is never carried into a new cycle.

International applicants
June 1 · for Fall 2027 · 5:00 PM U.S. Central Time
The institution does not print a year with this date.
Source: online.utsa.edu · verified October 12, 2026
Year not printed
Application deadline
August 1 (domestic) · for Fall 2027 · 5:00 PM U.S. Central Time
The institution does not print a year with this date.
Source: online.utsa.edu · verified October 12, 2026
Year not printed

Tuition and fees

Each amount keeps its published currency, fee category, academic year and basis. Nothing is converted; figures on different bases or in different currencies are not comparable, and tuition is not the full cost of study.

Category	Amount	Basis and year
All online students	US$775USD	per creditIncludes feesEstimated tuitionUS$23,250 = 30 US credit hours × US$775 per credit. Excludes mandatory fees, books, travel for any required attendance, credit transfer reductions and rate changes. Not the full cost of study.Source: online.utsa.edu · verified October 12, 2026

Scholarships and financial aid

Awards published by the institution for this program or for online students at this level. Loans must be repaid and are not scholarships; financial aid availability does not make a program “fully funded”. Scholarships & funding guide

Program-specific scholarships: not verified. We publish this only when the institution states it on an official page.

Recognition, accreditation and eligibility

Separate questions: is the awarding institution legally recognized to award this degree, is the business school accredited, and who may enroll in this online program?

Legal recognition of The University of Texas at San Antonio

Southern Association of Colleges and Schools Commission on Colleges (SACSCOC)
Institutional accreditation — Accredited · since January 1, 1974 · next review 12/01/2030
Recognized by: U.S. Department of Education
Authority in United States
Source: ope.ed.gov · verified October 10, 2026

Business-school and program accreditation

AACSB International (AACSB)
Business-school accreditation — Accredited
“The Alvarez College of Business is accredited by AACSB International.”
Source: business.utsa.edu · verified October 12, 2026

Held by the business school. A school-level accreditation does not by itself mean that every program is covered.

Recognition in the institution's own country does not guarantee that the degree is recognized for employment, licensing or further study everywhere. Check with the relevant body where you plan to use it.

International applicants

Not verified for this online program.

Sources and verification

Every fact on this page comes from the official pages below. Last verified October 12, 2026.

business.utsa.edu/ — Official program page, verified October 12, 2026
online.utsa.edu/programs/master/marketing/ — Official program page, verified October 12, 2026
DAPIP — SACSCOC institutional accreditation record (data files downloaded 2026-10-10) — Government dataset (US Department of Education IPEDS / DAPIP), verified October 10, 2026

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Online Business Schools is independent and not affiliated with The University of Texas at San Antonio. Information is collected from official pages and can change; confirm requirements, costs and deadlines with the institution.