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Northwood University · DeVos Graduate School

General Business (BBA)

Bachelor'sBBAEnglish-taughtFull degreeBachelor of Business Administration (General Business)

Overview

A 120-credit General Business BBA offered only online, covering finance, marketing, management and strategic leadership.

Official program name
General Business (BBA)
Awarded degree
Bachelor of Business Administration (General Business)
Source: northwood.edu · verified October 12, 2026
Degree level
Bachelor's — BBA
Awarding institution
Source: devos.northwood.edu · verified October 12, 2026
Location
Midland, Michigan, United StatesWhere the institution or the unit that runs the program is based. Study is online; this is not a residency requirement and does not decide whether you may enroll.
Subject
Credits
120 total hoursUS credit hours — not directly comparable with other credit systems.
Source: online.northwood.edu · verified October 12, 2026
Duration
Not verified
Language of instruction
EnglishEvidence: the program is offered and assessed in English as published; a module-by-module language statement is not published.
Source: northwood.edu · verified October 12, 2026

Entry pathway

Full degree from first-year entry. Open to applicants without prior higher-education credits.

Source: northwood.edu · verified October 12, 2026
Prior degree / qualification
RequiredHigh school diploma or GED; online and transfer students submit high school and college transcripts
Source: northwood.edu · verified October 12, 2026
Why this program is listed

The program page states the General Business major is only available online.

Source: northwood.edu · verified October 12, 2026

We list English-taught online bachelor's, master's and doctoral degrees in business subjects, awarded by institutions with legal recognition in their country. Eligibility rules

Online format and attendance

“Online” is not one format. Delivery, campus attendance, placements, schedule and time zones are shown separately, each only as the institution states it.
Academic delivery
Fully onlineAll teaching is online and the institution states no required on-site activity for this program.All teaching is online and the institution states no required on-site activity for this program.
Source: northwood.edu · verified October 12, 2026
Campus visits
Campus attendance: not verified
Placement / internship
Placement requirement: not verified
Class schedule
Not verified
Study intensity
Not verified

The program page does not say whether campus visits, in-person exams or placements are required. Ask the institution before you apply — missing information is not “no requirement”.

Curriculum

Curriculum

  • Curriculum guide titled Bachelor of Business Administration Degree, major General Business (2025-26)
    Source: online.northwood.edu · verified October 12, 2026

Admissions

Required, optional, waiver-available and not-required items are shown exactly as the institution states them. Anything not listed is not verified — not “not required”.

Admission requirements: not verified. We publish this only when the institution states it on an official page.

Tests

GMAT/GRE and English-language test policy: not verified. We publish this only when the institution states it on an official page.

We do not publish acceptance rates or estimate admission chances.

Start dates and deadlines

Dates are shown with the intake the institution printed. A past date is marked passed and is never carried into a new cycle.

Application deadlines: not verified. We publish this only when the institution states it on an official page.

Tuition and fees

Each amount keeps its published currency, fee category, academic year and basis. Nothing is converted; figures on different bases or in different currencies are not comparable, and tuition is not the full cost of study.
CategoryAmountBasis and year
All online students — Northwood Online, Face-to-Face/Online course typeFrom the institution's online tuition tableUS$525USDper credit · 2026-2027Estimated tuitionUS$63,000 = 120 US credit hours × US$525 per credit. Excludes mandatory fees, books, travel for any required attendance, credit transfer reductions and rate changes. Not the full cost of study.Source: online.northwood.edu · verified October 12, 2026

Scholarships and financial aid

Awards published by the institution for this program or for online students at this level. Loans must be repaid and are not scholarships; financial aid availability does not make a program “fully funded”. Scholarships & funding guide

Program-specific scholarships: not verified. We publish this only when the institution states it on an official page.

Recognition, accreditation and eligibility

Separate questions: is the awarding institution legally recognized to award this degree, is the business school accredited, and who may enroll in this online program?

Legal recognition of Northwood University

  • Higher Learning Commission (HLC)

    Institutional accreditation — Accredited · since January 1, 1974 · next review 8/31/2028

    Recognized by: U.S. Department of Education

    Authority in United States

    Source: ope.ed.gov · verified October 10, 2026

Business-school and program accreditation

No business-school or program accreditation verified. Legal recognition does not depend on it.

Recognition in the institution's own country does not guarantee that the degree is recognized for employment, licensing or further study everywhere. Check with the relevant body where you plan to use it.

International applicants

  • Eligibility of international students for online programs may vary based on location and regulatory considerations.Source: northwood.edu · verified October 12, 2026

Sources and verification

Every fact on this page comes from the official pages below. Last verified October 12, 2026.
  1. devos.northwood.edu/graduate-admissions/ — Official admissions page, verified October 12, 2026
  2. online.northwood.edu/admissions/cost-of-attendance/ — Official tuition and fees page, verified October 12, 2026
  3. online.northwood.edu/wp-content/uploads/sites/6/2025/11/General-Business-BBA-25-26.pdf — Official program page, verified October 12, 2026
  4. DAPIP — HLC institutional accreditation record (data files downloaded 2026-10-10) — Government dataset (US Department of Education IPEDS / DAPIP), verified October 10, 2026
  5. northwood.edu/programs/accounting/ — Official program page, verified October 12, 2026
  6. northwood.edu/programs/general-business/ — Official program page, verified October 12, 2026

Something out of date? Request a correction · Represent this school? Claim the profile

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