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Grand Canyon University · College of Doctoral Studies

Doctor of Business Administration: Marketing (Quantitative Research)

DBADBAEnglish-taughtDoctor of Business Administration

Overview

A 60-credit online DBA with a marketing emphasis and a quantitative dissertation, including two required in-person residencies on or near GCU's Phoenix campus; tuition $760 per credit.

Official program name
Doctor of Business Administration: Marketing (Quantitative Research)
Awarded degree
Doctor of Business Administration
Source: gcu.edu · verified October 11, 2026
Degree level
Doctoral — DBA (professional doctorate)
Awarding institution
Grand Canyon University — College of Doctoral Studies
Source: gcu.edu · verified October 11, 2026
Location
Phoenix, Arizona, United StatesWhere the institution or the unit that runs the program is based. Study is online; this is not a residency requirement and does not decide whether you may enroll.
Subject
Specializations
Marketing (Quantitative Research)
Source: gcu.edu · verified October 11, 2026
Credits
60 creditsUS credit hours — not directly comparable with other credit systems.
Source: gcu.edu · verified October 11, 2026
Duration
Not verified
Language of instruction
EnglishEvidence: the program is offered and assessed in English as published; a module-by-module language statement is not published.
Source: gcu.edu · verified October 11, 2026
Why this program is listed

Online DBA with a marketing emphasis; two required in-person residencies on or near the Phoenix campus.

Source: gcu.edu · verified October 11, 2026

We list English-taught online bachelor's, master's and doctoral degrees in business subjects, awarded by institutions with legal recognition in their country. Eligibility rules

Online format and attendance

“Online” is not one format. Delivery, campus attendance, placements, schedule and time zones are shown separately, each only as the institution states it.
Academic delivery
Online + required attendanceTeaching is online, with required campus visits, residential weeks, in-person exams or an in-person defense.Teaching is online, with required campus visits, residential weeks, in-person exams or an in-person defense.
Source: gcu.edu · verified October 11, 2026
Campus visits
Campus attendance required
Source: gcu.edu · verified October 11, 2026
Placement / internship
Placement requirement: not verified
Class schedule
Not verified
Study intensity
Not verified

Attendance, exams and travel as published

  • Residential week / residency Required

    Two in-person residency experiences, conducted on or near GCU's campus

    2 residencies · On or near GCU's campus (Phoenix, AZ)

    Source: gcu.edu · verified October 11, 2026

  • Thesis / dissertation defense Required

    In the second residency (RSD-884), learners orally present and defend an expanded design of their preliminary dissertation research

    On or near GCU's campus

    Source: gcu.edu · verified October 11, 2026

Curriculum

Dissertation

  • The dissertation process is integrated in the curriculum from the beginning.
    Source: gcu.edu · verified October 11, 2026

Academic calendar

Specializations, concentrations and tracks

  • Marketing (Quantitative Research)
    Source: gcu.edu · verified October 11, 2026

Admissions

Required, optional, waiver-available and not-required items are shown exactly as the institution states them. Anything not listed is not verified — not “not required”.
Prior degree / qualification
RequiredMBA or graduate degree with fundamental courses in accounting, finance and statistics, minimum 3.0 GPA
Source: gcu.edu · verified October 11, 2026
Minimum grade / GPA
RequiredMinimum 3 — Master's GPA of 3.4 or higher; 3.0-3.39 may be accepted with specifications; below 3.0 not accepted
Source: gcu.edu · verified October 11, 2026
Credit transfer
OptionalUp to 9 doctoral credits in transfer
Source: gcu.edu · verified October 11, 2026

Tests

GMAT/GRE and English-language test policy: not verified. We publish this only when the institution states it on an official page.

We do not publish acceptance rates or estimate admission chances.

Start dates and deadlines

Dates are shown with the intake the institution printed. A past date is marked passed and is never carried into a new cycle.

Application deadlines: not verified. We publish this only when the institution states it on an official page.

Tuition and fees

Each amount keeps its published currency, fee category, academic year and basis. Nothing is converted; figures on different bases or in different currencies are not comparable, and tuition is not the full cost of study.
CategoryAmountBasis and year
All online students — OnlineUS$760USDper creditEstimated tuitionUS$45,600 = 60 US credit hours × US$760 per credit. Excludes mandatory fees, books, travel for any required attendance, credit transfer reductions and rate changes. Not the full cost of study.Source: gcu.edu · verified October 11, 2026

Scholarships and financial aid

Awards published by the institution for this program or for online students at this level. Loans must be repaid and are not scholarships; financial aid availability does not make a program “fully funded”. Scholarships & funding guide

Recognition, accreditation and eligibility

Separate questions: is the awarding institution legally recognized to award this degree, is the business school accredited, and who may enroll in this online program?

Legal recognition of Grand Canyon University

  • Higher Learning Commission (HLC)

    Institutional accreditation — Accredited · since January 1, 1968 · next review 8/31/2027

    Recognized by: U.S. Department of Education

    Authority in United States

    Source: ope.ed.gov · verified October 10, 2026

Business-school and program accreditation

  • Accreditation Council for Business Schools and Programs (ACBSP)

    Business-school accreditation — Accredited · GCU's DBA programs are ACBSP accredited.

    Source: gcu.edu · verified October 11, 2026

Recognition in the institution's own country does not guarantee that the degree is recognized for employment, licensing or further study everywhere. Check with the relevant body where you plan to use it.

International applicants

  • Students who completed education outside the U.S. may study in an online or evening program at GCU.Source: gcu.edu · verified October 11, 2026

Sources and verification

Every fact on this page comes from the official pages below. Last verified October 11, 2026.
  1. DAPIP — HLC institutional accreditation record (data files downloaded 2026-10-10) — Government dataset (US Department of Education IPEDS / DAPIP), verified October 10, 2026
  2. gcu.edu/admissions/graduate-doctoral — Official admissions page, verified October 11, 2026
  3. gcu.edu/degree-programs/dba-marketing-quantitative — Official program page, verified October 11, 2026

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