Master of Science in Digital Media and Marketing

Master'sMScEnglish-taughtMaster of Science in Digital Media and Marketing

Overview

A 90-credit Level 9 master's in digital media and marketing from ATU Mayo, delivered online with weekly and monthly live online sessions and assessed entirely by continuous assessment.

Official program name: Master of Science in Digital Media and Marketing
Awarded degree: Master of Science in Digital Media and Marketing
Source: atu.ie · verified October 11, 2026
Degree level: Master's — MSc / MS
Awarding institution: Atlantic Technological University
Location: Galway, IrelandWhere the institution or the unit that runs the program is based. Study is online; this is not a residency requirement and does not decide whether you may enroll.
Subject: Marketing · dedicated degree
Credits: 90 creditsECTS credits — not directly comparable with other credit systems.
Source: atu.ie · verified October 11, 2026
Duration: Full-time over 1 year or part-time over 2 years
Source: atu.ie · verified October 11, 2026
Language of instruction: EnglishThe institution states that all required modules are taught in English.
Source: atu.ie · verified October 11, 2026

Why this program is listed

Delivered online with required live online sessions; 100% continuous assessment.

Source: atu.ie · verified October 11, 2026

We list English-taught online bachelor's, master's and doctoral degrees in business subjects, awarded by institutions with legal recognition in their country. Eligibility rules

Online format and attendance

“Online” is not one format. Delivery, campus attendance, placements, schedule and time zones are shown separately, each only as the institution states it.

Academic delivery: Fully onlineAll teaching is online and the institution states no required on-site activity for this program.
Source: atu.ie · verified October 11, 2026
Campus visits: No campus visits required
Source: atu.ie · verified October 11, 2026
Placement / internship: Placement requirement: not verified
Class schedule: Synchronous (live sessions)
Source: atu.ie · verified October 11, 2026
Study intensity: Full-time, Part-time
Source: atu.ie · verified October 11, 2026

Attendance, exams and travel as published

Other in-person requirement Required
Weekly live online attendance (2 lunchtime hours and 1 evening hour) and 2 full days per month of live online attendance (January-May, September-December).
Weekly and monthly · Online
Source: atu.ie · verified October 11, 2026

Curriculum

Curriculum details: not verified. We publish this only when the institution states it on an official page.

Admissions

Required, optional, waiver-available and not-required items are shown exactly as the institution states them. Anything not listed is not verified — not “not required”.

Prior degree / qualification: RequiredLevel 8 honours degree, minimum H2.2, in Marketing, IT/Computing, Business or cognate area (RPL route available)
Source: atu.ie · verified October 11, 2026

Tests

IELTS Academic: Required — minimum 6.5Non-EU applicants who are not English speakers; minimum 6.0 in each band (recommended for EU non-native speakers)
Source: atu.ie · verified October 11, 2026

We do not publish acceptance rates or estimate admission chances.

Start dates and deadlines

Dates are shown with the intake the institution printed. A past date is marked passed and is never carried into a new cycle.

Application deadlines: not verified. We publish this only when the institution states it on an official page.

Tuition and fees

Each amount keeps its published currency, fee category, academic year and basis. Nothing is converted; figures on different bases or in different currencies are not comparable, and tuition is not the full cost of study.

Category	Amount	Basis and year
EU/EEA students — EU	€7,200EUR	entire programSource: atu.ie · verified October 11, 2026
Non-EU	€8,640EUR	entire programSource: atu.ie · verified October 11, 2026

Scholarships and financial aid

Awards published by the institution for this program or for online students at this level. Loans must be repaid and are not scholarships; financial aid availability does not make a program “fully funded”. Scholarships & funding guide

ATU Alumni Scholarship Tuition discount
20% reduction in fees
Eligibility: Former ATU students on eligible Level 9 masters courses
Source: atu.ie · verified October 11, 2026

Institution-wide awards are listed because they cover online students at this level; eligibility conditions apply.

Recognition, accreditation and eligibility

Separate questions: is the awarding institution legally recognized to award this degree, is the business school accredited, and who may enroll in this online program?

Legal recognition of Atlantic Technological University

Minister for Further and Higher Education, Research, Innovation and Science (Irish Statute Book) (TUA2—SN5)
University established by statute or charter — Technological university established 1 April 2022
Authority in Ireland
“the technological university known by the following name shall stand established: (i) in the English language, Atlantic Technological University”
Source: irishstatutebook.ie · verified October 11, 2026
Higher Education Authority (HEA)
University established by statute or charter — Established 1 April 2022
Authority in Ireland
“Atlantic Technological University was established on 1 April 2022.”
Source: hea.ie · verified October 11, 2026

Business-school and program accreditation

No business-school or program accreditation verified. Legal recognition does not depend on it.

Recognition in the institution's own country does not guarantee that the degree is recognized for employment, licensing or further study everywhere. Check with the relevant body where you plan to use it.

International applicants

Please note, there is no visa requirement to study a 100% online masters course. Therefore, students do not qualify for a stay back visa.Source: atu.ie · verified October 11, 2026

Sources and verification

Every fact on this page comes from the official pages below. Last verified October 11, 2026.

hea.ie/policy/he-reform/technological-universities/atlantic-technological-university/ — Accreditor directory, verified October 11, 2026
atu.ie/courses/master-of-science-digital-media-and-marketing — Official program page, verified October 11, 2026
atu.ie/courses/master-of-science-marketing-online-sligo-full-time — Official program page, verified October 11, 2026
atu.ie/study/global/language-requirements — Official program page, verified October 11, 2026
irishstatutebook.ie/eli/2022/si/56/made/en/print — Accreditor directory, verified October 11, 2026

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